PREPRESS SUBMITTING GUIDELINES
PC/Windows and Macintosh are both available.
Our preferred software formats are:
Your project support can be on film or on disk, by conventional mail, ISDN, or email.
We recommend compressing files when transmitting them electronically to speed up the transmission time and to prevent corruption of your files. We can accept files that use StuffIt or Zip compression (.sit, .sea, .zip). You can request additional information on sending digital files via ISDN, e-mail or via the internet. Decompression can take time and we prefer that you do not compress files being submitted on disk unless it is necessary to fit files onto the desired media.
You can use the following programs to compress your files:
The following is only for users transferring uncompressed Mac Files BinHex and MacBinary File encoding:
What is BinHex?
What about "Raw Data"?
Quick summary for Mac users:
It is imperative that we receive a print proof of your original file in order to avoid different colour interpretations. If you know exactly the output colours, you may also send us postcript or pdf files together with the submission of your original file.
Font software has unique identification numbers. Therefore, you will need to provide your screen and outline fonts. Avoid mixing Postscript Type 1 and True Type fonts within the same document as this can cause output problems on an imagesetter.
To avoid spacing problems and other anomalies, we highly recommend choosing fonts with native bold and italic versions rather than manually stylising a normal font. In some cases, our staff will be required to reset your manual bold, italic, and bold italic styles to the appropriate font design resulting in additional processing time. We have found this to be most problematic when translating PC/Windows applications.
We accept de following file formats with a Macintosh preview:
Be sure to submit all the placement files and the original application files in case there is a need to edit your artwork.
Whenever possible, convert type to outlines in your illustrative program before exporting as an eps file. Type-to-graphic conversion is required if you are sending graphics built with a PC platform.
4-color and greyscale images should be scanned in at their final image size and should be at least 300 ppi (350 ppi for 200 lpi output).
Line art (bitmap) should be scanned at final image size, 1200 ppi, and saved as a .tiff.
Graphics and photos containing clipping paths should not have an excessive amount of control points as this can cause your file to have output problems.
Raster-based images placed in a page layout program should not be sized beyond 100%. Scale the artwork in an image program prior to placing it into the page layout program. Re-sizing raster images more than 10% of the original scan size greatly reduces image quality. If you would like more information regarding resolution and scanning tips, please contact our graphic department.
Rotation or skewing within a page layout program increases processing time and sometimes results in postscript errors. It is best to rotate or skew graphics and images in the original graphic application before exporting them into a page layout program.
Crop photos and graphics in the original application before placing them into your document. The imagesetter processes the entire image, not just the portion that is visible, resulting in longer output times.
When using Pantone or custom spot colours in a graphics program such as Illustrator or Freehand, note the colour name applied. If you import this colour into a page layout program, such as QuarkXpress or PageMaker, the colour is added to your colour palette. If the name of the colour differs, even by one character, from the same colour created in the page layout program, it will result in an additional printing plate.
To avoid this problem you can:
If you are using a Pantone swatch book to choose your color, please realize that PMS swatch books are split between how a PMS color will look on an uncoated paper and a coated paper. Hence the "U" or the "C" after the PMS number. As "U" colors are not always the same as "C" colors, PMS colors are not always the same as CMYK colors. It also holds true to CMYK printed on an uncoated paper versus a coated paper. Many other factors affect how the colors will look on a finished printed piece. These variables are found at the beginning section of the Pantone Process Color System Guide book.
You must realize that the colors on your screen may or may not match those on the printed cards. If you are highly critical of the accuracy of your colors you must refer to a Pantone Process Color System Guide book when applying colors in your programs. From this book, which is a swatch book of 3,000 process color variations, you can find the color you want with its corresponding CMYK percentages. These CMYK percentages must then be entered in to your program and applied to the art. If you have a PMS number in mind that you are trying to match, some programs, like Photoshop, will help to determine the CMYK percentages that will most closely match the PMS number. If you are using a Pantone process color swatch book, please read the front pages' cautions and variables.
In order for us to print in "full color" the graphics need to be in CMYK process color at the proper resolution. Be sure to convert RGB, duotone photo files to CMYK for process separation before sending your document to us, or alert us and we will make this change for you before printing. Photo image resolution needs to be at least 300 ppi; 350 ppi for 200 lpi output.
Even though you have the numbers plugged into the program, and the film is output correctly with the proper CMYK percentages, there are many factor which affect the final printed color. Not all RGB or PMS spot colors will covert exactly, because the color spectrum of 4-color process printing (CMYK) is different than that of the RGB and PMS spot colors.
TIPS FOR SUBMITTING ACROBAT PDF FILES
Adobe's PDF (Portable Document Format) is a major technological advance for distributing compact, platform independent information. As the technology continues to mature the PDF format will likely become the standard for content distribution across a variety of media. Because the technology is relatively new, many clients still have a vague understanding of how it works and the implications of an improperly formatted file. Because PDF is a self contained format, everything required to image a job is contained within one compact file. When you use Adobe Distiller to create a PDF all the linked information, (graphics, fonts, etc.) are embedded into the document as Postscript code. The default settings in Distiller are fine for distributing files to be viewed on a computer monitor, but are generally not suitable for sending the additional information required for high resolution output devices like an imagesetter.
As a precaution you should print your PDF file on your proofing equipment before submitting it to MARQUARDT PRINTING LTD. to ensure all the elements are really there. Drop Caps and Manual Bold or Italics frequently will display properly on screen but become corrupted when turned into Postscript code (especially on Postscript Level 2 output devices).
Because a PDF file is self contained and previously linked information is now embedded we can not make electronic corrections to errors in PDF files. This means if we have trapping, imposition, font or graphic problems with your PDF file, they must be repaired with our Camera/Stripping partners. This can quickly become very expensive.